---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

One of only a handful of African Americans to earn a PhD in entomology, Dr. Sammy Ramsey is an inspirational science leader and communicator who has defied the odds to achieve his dreams and is a testament to the power of grit, determination, and an unwavering commitment to one’s purpose. When people said he didn’t have what it took to make his mark in entomology, he proved them wrong by making a breakthrough discovery in the field of bee research — one that could potentially reverse a devastating pandemic in bee populations. And when people told him he didn’t “look” like a scientist, he remained true to himself and redefined what a scientist could look like. Dr. Ramsey has mastered the art of unconventional thinking to arrive at innovative solutions to some of the most significant challenges shaping the future of our society and teaches organizations and individuals how they can do the same as they address their most-pressing challenges in business and life head-on.

As the first female president of a professional sports franchise, Susan O’Malley, the former president of Washington Sports and Entertainment, is a pioneer in sports and business. Under her guidance, her company improved its bottom line, as well as its winning percentage, and the Washington Wizards experienced the largest ticket revenue increase and the highest renewal rate in the history of an NBA franchise to date. O’Malley’s illustrious career also included the creation of the MCI Center, which helped revitalize downtown DC. She addresses management, leadership, and marketing.

John Paul Volanthen is a world record-holding British exploratory cave diver who specialises in rescues through the Cave Rescue Organisation, South and Mid Wales Cave Rescue, and the British Cave Rescue Council. John hit the headlines in July 2018, when he was part of the multi-national team involved in the rescue of 12 young football players and their coach in the Tham Luang caves in Thailand. John and his co-diver, Rich Stanton, were the first to make contact with the missing youngsters when they had been lost for nine days. Both men were part of the team that successfully rescued all the boys and their coach and brought them to safety. In keynote talks, John gives audiences an astonishing account of the harrowing rescue effort. With heart-pounding anecdotes from the high-risk rescue mission, he hammers home the importance of perseverance, determination, and preparation, and explains why he believes success in life is rarely due to “luck.” John also shares his belief that anyone can rise to the occasion and achieve extraordinary things in the face of insurmountable odds. Using a combination of pictures and audio, he communicates what it was like to be there and the joy he felt when it was all over. Uplifting and inspiring, John’s story is one in a million.

Renowned psychology expert and Stanford University professor Michele Gelfand is one of the leading researchers and writers on culture and the impact of culture on behavior. Gelfand uses field, experimental, computational and neuroscience methods to understand the evolution of culture and its multilevel consequences for human groups. Her work has been cited over 50,000 times and has been featured in the Washington Post, the New York Times, the Boston Globe, National Public Radio, Voice of America, Fox News, NBC News, ABC News, and The Economist, among other outlets. Most recently, she is the author of "Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire the World."

Micah Zenko is the Director of Research and Learning at McChrystal Group, charged with the development and instruction of offerings designed to improve organizational performance through red teaming, strategic planning, and scenario development. Micah is the author of three books. His second book, Red Team: How to Succeed by Thinking Like the Enemy, which was released in 2015, reveals the work of red teams and explains how to most effectively apply them to the modern world. Micah has also published articles in The Atlantic, The Guardian, Foreign Policy, and Business Insider.

Nick Friedman is co-founder & visionary of College H.U.N.K.S. Hauling Junk & Moving, the largest and fastest-growing junk removal and local moving franchise opportunity in North America. Friedman started the business in college with his childhood best friend Omar Soliman in a beat-up cargo van, and it has grown to over 250 franchises and $300 Million annual sales. He was named among the “Top 30 Entrepreneurs in America Under 30” by INC Magazine and was on the same list as Mark Zuckerberg, Bill Gates, and Michael Dell in a Newsweek article entitled “College Kid to Millionaire.” Friedman is a three-time Ernst and Young Entrepreneur of the Year Award Finalist, and he won the prestigious award in 2018. He has been featured in numerous business books and textbooks, as well as Forbes, Fortune, and many other notable publications. Friedman’s company has appeared every year on the INC. 5000 list of Fastest Growing Companies and has appeared twice on the Oprah Winfrey Show. Friedman is also a TV personality, having appeared as a guest on shows, including the first episode of ABC’s Shark Tank, Bravo’s Millionaire Matchmaker, CNBC’s BlueCollar Millionaires, and CBS’s Undercover Boss. He also produced and acted in the biopic Bezos: The Beginning. Additionally, Nick is a Board Member of the Young Presidents Organization (YPO). As an author, Nick co-wrote a bestselling book entitled Effortless Entrepreneur: Work Smart, Play Hard, Make Millions.

Two-time New York Times bestselling author and sought-after leadership expert Ashley Merryman finds the science essential to understanding what makes people tick — what motivates us, what inspires us. Then she explains how to use these insights to help people discover new ways to succeed. Merryman has taught Olympians and professional athletes how to perform under pressure, advised Fortune 100 executives on building winning cultures, and coached military leaders on institutional change. In her speeches, she offers evidence-based techniques and real-world strategies that leaders can apply at every level of their organization. Her talks are filled with fascinating anecdotes and cutting-edge research. Her presentations are always thought-provoking and inspiring, as she makes complex concepts accessible to a wide audience.

Tessa Todd Morgan is a mindfulness expert, personal growth coach and accredited trainer in Emotional Intelligence. As the Founder and CEO of TRIESSENCE, Tessa has coached hundreds of individuals and organizations to achieve a balance of physical, mental and spiritual wellness. In 2003, Tessa began in the professional speaking industry, and was privileged to work with famous keynote speakers and celebrities such as Dr. Oz, Geena Davis, Sir Ken Robinson and Suze Orman. Today, she speaks, trains and consults professionally, coaching contributors to become leaders, and helping leaders to become steadfast, calming influencers in stressful corporate environments. In her programs, Tessa leads people to recognize the invisible barriers that exist between them and their goals, and helps them to develop strategies for achieving those goals by recognizing and neutralizing various forms of stress using personal growth, optimism and mindfulness techniques.

A 21-year veteran of the United States Air Force, Colonel Nicole Malachowski (USAF, Ret.) wanted to fly military jets from the moment she saw them at her first air show when she was five years old. She achieved that goal – and then some. A leader, a combat veteran, the first woman pilot on the Thunderbirds Air Demonstration Squadron, an instructor, a White House Fellow, and an inductee into the Women in Aviation International Pioneer Hall of Fame, Nicole’s Air Force career exceeded her wildest dreams.

Revered as a uniquely-skilled “warrior-diplomat,” General John Nicholson retired in September 2018 from his post as Commander of U.S. Forces – Afghanistan and NATO’s Resolute Support mission. In this role, Gen. Nicholson led a 41-nation coalition war effort. The longest serving Commander of the Afghan war, he oversaw a $46.3 billion budget and roughly 14,000 international troops. A combat-seasoned military legend, he discusses coalition building, strengthening culture through collaboration, leadership, geopolitics, and organizational success in the 21st century.

Michael J. Durant is the best-selling author of In the Company of Heroes and the inspiration for the movie Black Hawk Down. He was the sole survivor of the helicopter crash caused by a Somali-fired grenade and held as a prisoner of war for 11 days. Prior to his time in Somalia, Durant had participated in combat operations in the Persian Gulf, Panama, and Kuwait. A highly-decorated soldier, his awards include the Purple Heart and the Distinguished Service Medal. He addresses leadership, teambuilding, growth, and his experience as a soldier and as a hostage.