Ambassador Michael Froman is the president of the Council on Foreign Relations, dedicated to elevating Americans’ participation in matters related to trade and foreign policy decisions. He formerly served as the 17th United States Trade Representative, sworn in under President Obama in 2013. In this capacity, he served in the Cabinet as President Obama’s principal advisor, negotiator, and spokesperson on international trade and investment issues. He also led the Office of the United States Trade Representative in its work to open global markets for U.S. goods and services, enforcing America’s rights in the global trading system and fostering development through trade.

Michael Maslansky, renowned message strategist, advises industry associations, professional communicators, and Fortune 500 companies on language strategies that shift perceptions and move markets. Using research and a trademarked polling methodology, he provides clear and compelling advice for how to use the right language and the right approach to using it.

Paul Taylor is the author of The Next America: Boomers, Millennials and the Looming Generational Showdown. Drawing on his time at the Pew Research center, the Washington Post, and his time as the Ferris Professor of Journalism at Princeton, Taylor is an expert on demographics and generational interactions