As the first female president of a professional sports franchise, Susan O’Malley, the former president of Washington Sports and Entertainment, is a pioneer in sports and business. Under her guidance, her company improved its bottom line, as well as its winning percentage, and the Washington Wizards experienced the largest ticket revenue increase and the highest renewal rate in the history of an NBA franchise to date. O’Malley’s illustrious career also included the creation of the MCI Center, which helped revitalize downtown DC. She addresses management, leadership, and marketing.

Charlotte Beers, a legendary advertising CEO, has been nicknamed “the most powerful woman in advertising,” and is the only executive to have served as chairman of two of the top-ten global ad agencies. Her expertise in communications and branding led to her role as under secretary of state for public diplomacy and public affairs. She draws from her expertise in branding, leadership, and marketing to discuss the challenges she faced while guiding the State Department through complex public diplomacy issues and engaging the world with a positive American image.