2 Results for
Event Location: Alabama
Male
Speaker Location: Georgia
Speaker Location: Illinois
Speaker Location: New Mexico
Consumer Behavior

Former Chief Marketing Officer & Executive Vice President of Chick-fil-A

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $35,001 - $55,000*
  • Asia: $35,001 - $55,000*
Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Chief Scientist, Obama for America

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Co-Founder, Edgeflip Computation Institute & Harris School of Public Policy, University of Chicago Rayid Ghani, the chief scientist at Obama for America, played a groundbreaking role in the 2012 campaign. Focusing on analytics, technology, and data, he used tools to motivate people’s offline actions. Data-driven insights were used to galvanize the campaign and predict voters’ views. Before that, Ghani worked at Accenture Technology Labs for 10 years as a research scientist and the director of analytics research. One of the leading experts in this field, he addresses how data, analytics, and communications advances can be used to influence and change consumer behavior.
Viewing 1 - 2 of 2