When the world’s top companies want to understand what’s next for their businesses and how they can create the next big breakthrough in their industries, they turn to world-renowned futurist Sheryl Connelly. Connelly is a global trends and consumer expert whose mastery at identifying what’s coming around the corner and the potential influences on customer attitudes and behavioral patterns that directly impact business strategy is unparalleled. From 1996-2023, she was a cornerstone presence on Ford Motor Company’s global trends and futuring team, working her way up the ranks at the automotive juggernaut and becoming the company’s chief futurist. Connelly draws upon her business foresight expertise and experiences at Ford to help organizations in any industry identify and analyze global consumer trends in order to lay the groundwork for long-term, future-focused planning and strategy across the entire company, and anticipate the ever-evolving needs and desires of the people they serve.

Charlie Rodman is an expert in consumer behavior and has used these insights to craft the brand stories for a number of iconic global whisk(e)y brands. So he understands the power of storytelling to elevate a glass of whisky from a beverage into an experience. Blending rich histories from around the world of whisky with personal anecdotes of sipping whiskies around the world with renowned industry personalities, Charlie distills his years of working in the spirits industry into a bespoke masterclass. Having sampled and catalogued thousands of drams, he will profile your palate then curate a curriculum paired with a befitting selection of whiskies to take you on an unforgettable whisky journey, while teaching how to get the most out of your drinks long after the session ends