---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Robert Richman is a culture strategist and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos’ amazing employee culture. Robert built Zappos Insights from a small website to a thriving multi-million dollar business teaching over 25,000 students per year. Through his work, Robert has been helpful for improving the employee culture at hundreds of companies. As one of the world’s authorities on employee culture and customer experience, Robert is a sought-after keynote speaker at conferences around the world and has been hired to teach culture in person at companies like Google, Toyota, and Eli Lilly.

Brian Solis is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet and a digital anthropologist who studies disruptive technology and its impact on business and society. He is also a world-renowned keynote speaker who has earned accolades from organizers, audiences and media alike. Additionally, Brian is an award-winning author of seven best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business (WTF) and The End of Business as Usual.