---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Scott Jennings is a founding partner of RunSwitch, providing senior level political, communications, public affairs, media relations, and crisis communications counsel for national and international clients. Scott’s expertise often lands him in the national press. He’s an on-air Political Contributor for CNN, writes regular columns for Gannett, the LA Times, and CNN.com, and is frequently quoted by reporters the world over because of his expert analysis. Scott’s career has taken him across the country as part of four presidential campaigns and numerous U.S. Senate, congressional, state, and local races. He served in key roles in both of President George W. Bush’s campaigns in 2000 and 2004, before becoming Special Assistant to the President in 2005, working under Karl Rove. At the White House, Scott served as a liaison to members of Congress, state and local officials, and key business, political and community leaders nationwide. His office advised the president on numerous issues and was part of the confirmation process for two Supreme Court Justices.

Steve Beshear served as the 61st Governor of Kentucky from 2007-2015. He also served as Attorney General from 1979 to 1983, Lieutenant Governor from 1983 to 1987 and was a member of the Kentucky House of Representatives from 1974-1979.