With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Ron Kaufman is an expert at building service cultures and the author of Uplifting Service! Kaufman explains the steps needed to engineer a service culture, while focusing on results and practical action. His extensive experience across industries are distilled into proven methodologies to help clients upgrade service performance and improve service culture.