With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Major General Vinny Boles served as the Army Chief Operating Officer for Logistics Operations at the Pentagon. He shares time-tested methods for leaders looking to help their team put their hearts and spirits into organizational goals and aspirations, and uses lessons from the world’s most demanding leadership laboratory –the field of combat.