Event Location: Wisconsin
Consumer Behavior
Decision Making

Author, Decision Strategist, & Former Professional Poker Player

Fees
  • Local: $55,001 - $75,000*
  • US East: $75,001 and up*
  • US West: $75,001 and up*
  • Europe: Please Inquire
  • Asia: Please Inquire
Annie Duke is a former professional poker player where she has learned and refined the concepts of strategic decision making and she has learned to apply them to all facets of her life. She is an engaged activist and philanthropist and was one of the top poker players in the world for two decades. Annie writes, coaches, and speaks on a range of topics such as decision fitness, emotional control, productive decision groups, and embracing uncertainty. A regularly sought-after public speaker, she addresses thousands in keynote remarks at conferences for organizations ranging from the Investment Management Consultants Association to the Big Ten Conference.

Commander of American & NATO Forces in Afghanistan 2016-2018

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Revered as a uniquely-skilled “warrior-diplomat,” General John Nicholson retired in September 2018 from his post as Commander of U.S. Forces – Afghanistan and NATO’s Resolute Support mission. In this role, Gen. Nicholson led a 41-nation coalition war effort. The longest serving Commander of the Afghan war, he oversaw a $46.3 billion budget and roughly 14,000 international troops. A combat-seasoned military legend, he discusses coalition building, strengthening culture through collaboration, leadership, geopolitics, and organizational success in the 21st century.

Former CMO of the NFL & Former CEO of Pepsi Cola North America

Fees
  • Local: $35,001 - $55,000*
  • US East: $35,001 - $55,000*
  • US West: $35,001 - $55,000*
  • Europe: $55,001 - $75,000*
  • Asia: $75,001 and up*
Dawn Hudson is the former chief marketing officer of the NFL and the former president and CEO of Pepsi-Cola North America. A veteran marketing and advertising executive, she has more than 20 years of strategic brand-building experience behind some of the world’s best-known brands. Listed as one of Fortune’s “50 Most Powerful Women in Business,” Hudson speaks with electricity about marketing for 21st century business needs, innovation, leadership, branding, and more.

President at McChrystal Group, Best-selling Author, Leadership Expert, and Former US Navy SEAL Officer

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $20,001 - $35,000*
  • Asia: $55,001 - $75,000*
Chris Fussell is a former Navy SEAL Officer and the current President at McChrystal Group, a premier leadership and management consulting firm founded by General McChrystal and fellow SEAL David Silverman. Fussell leads the company’s sales, branding, and client relations teams, bringing his Special Operations experience and his expertise in cross-functional collaboration and knowledge sharing within large, dispersed organizations.

Expert on Business Strategy in Uncertain Environments, Acclaimed Thinkers50 Thought Leader, & Best-Selling Author

Fees
  • Local: $35,001 - $55,000*
  • US East: $55,001 - $75,000*
  • US West: $55,001 - $75,000*
  • Europe: $75,001 and up*
  • Asia: $75,001 and up*
Rita McGrath is a leading expert on growth strategy, the author of The End of Competitive Advantage, and one of Columbia Business School’s most popular professors. Named a top thought leader by Thinkers50, she shares insights and exercises on how to align business operations to the coming environment – capturing opportunities fast, exploiting them decisively, and quickly moving on – including disruptive innovation and the social and technological forces that create opportunity. Audiences value her ability to connect cutting edge research to practical business problems.

Professor of Clinical Medicine at the University of California, San Francisco and Expert on Decision-Making and How People Think

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Gurpreet Dhaliwal, MD, is a clinician-educator and associate professor of clinical medicine at the University of California, San Francisco. He studies how doctors think – how they diagnose, how they make treatment decisions, and how they develop expertise. Considered one of the most skillful diagnosticians and clinician-educators in the U.S. today, he regularly mesmerizes audiences of hundreds of medical professionals as he correctly diagnoses cases meant to stump participants.

Researcher, Advisor, TED Speaker, and Author

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Dr. Lior Zoref is a researcher, advisor, TED speaker, and author of the best-selling book, Mindsharing – the art of crowd sourcing everything about the power of collective intelligence. His book was translated to many languages and was listed by Inc. magazine as one of the best books for entrepreneurs along with books by Richard Branson, Elon Musk, and Tony Hsieh. Dr. Zoref has been invited to speak at some of the world’s most innovative organizations, including Google, MIT Media Lab, Columbia University, The White House, Nike, Microsoft, and LinkedIn.

Cultural Psychologist, Author, & Distinguished University Professor

Fees
  • Local: $20,001 - $35,000*
  • US East: $35,001 - $55,000*
  • US West: $35,001 - $55,000*
  • Europe: $55,001 - $75,000*
  • Asia: $75,001 and up*
Renowned psychology expert and Stanford University professor Michele Gelfand is one of the leading researchers and writers on culture and the impact of culture on behavior. Gelfand uses field, experimental, computational and neuroscience methods to understand the evolution of culture and its multilevel consequences for human groups. Her work has been cited over 50,000 times and has been featured in the Washington Post, the New York Times, the Boston Globe, National Public Radio, Voice of America, Fox News, NBC News, ABC News, and The Economist, among other outlets. Most recently, she is the author of "Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire the World."

Co-Chairman of Albertsons, Former CEO of Starbucks, Former CEO of Extended Stay Hotels, & Former CEO of Pathmark Supermarkets

Fees
  • Local: $35,001 - $55,000*
  • US East: $35,001 - $55,000*
  • US West: $35,001 - $55,000*
  • Europe: $55,001 - $75,000*
  • Asia: $75,001 and up*
Jim Donald – the current co-chairman and former CEO of Albertsons, and the former CEO of Starbucks, Haggen Food & Pharmacy, and Extended Stay Hotels – focuses on innovation, quality, and service. He started his career as a grocer; he was handpicked by Sam Walton to build a supermarket presence for Wal-Mart. He helped Starbucks enjoy record growth and performance and increase its social responsibility commitment. At Extended Stay Hotels, Donald utilizing his reputation for turning around ailing companies. Named one of the “Top 25 CEOs in the World,” he addresses leadership, management, the power of one customer.

First Woman Thunderbird Pilot, Combat Veteran, & Fighter Squadron Commander

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $55,001 - $75,000*
  • Asia: Please Inquire
A 21-year veteran of the United States Air Force, Colonel Nicole Malachowski (USAF, Ret.) wanted to fly military jets from the moment she saw them at her first air show when she was five years old. She achieved that goal – and then some. A leader, a combat veteran, the first woman pilot on the Thunderbirds Air Demonstration Squadron, an instructor, a White House Fellow, and an inductee into the Women in Aviation International Pioneer Hall of Fame, Nicole’s Air Force career exceeded her wildest dreams.

World Renowned Applied Neuroscience Psychologist

Fees
  • Local: Under $10,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: Under $10,000*
  • Asia: Please Inquire
Helena Boschi is a psychologist who focuses on applied neuroscience in the work place. Her particular areas of interest include the brain and behaviour, our emotional and rational neural networks and how to improve our cognitive abilities in order to get the best out of our own and others’ brainpower. Helena has also researched the influence of cognitive biases and corporate psychopathy across different organisations. She has recently investigated the impact of chronic, work-induced stress on brain function and has just published a book called ‘Why we do what we do’.

Former Poker Player and Risk-Taking & Decision-Making Expert

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Caspar Berry is a former professional poker player. He uses strategies based on poker to inspire audiences to change the way they think about risk. Participants to learn about the nature of risk, the fallacy of risk management, the brilliance and flaws of intuition, what getting “the edge” actually means, and why fear of failure can be brilliant if you know how to use it to your advantage.