Nicholas Webb is one of the country’s top business thought leaders. As a Senior Partner at Lassen Scientific, Inc., Nicholas works with Fortune 500 companies throughout the world to help them lead their industries in innovation and strategy. Unlike many consultants, Nicholas is not a theorist. He has been awarded over 40 patents by the U.S. Patent and Trademark Office for breakthrough technologies including one of the world’s smallest medical implants to a wide range of industrial, consumer, and wearable technologies. Nicholas is known by many as the “Innovation Evangelist.” He speaks around the world on the future of the economy, innovation, technology, leadership and healthcare.

With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.