Steve Schmidt, a renowned political analyst and former Vice Chairman of Edelman, is one of America's most prominent communications, public affairs, and political strategists best known for strategic roles on Republican political campaigns including those of President George W. Bush, California Governor Arnold Schwarzenegger, and US Senator John McCain. Steve specializes in "political message development and strategy." He is one of the nation’s most plugged-in political operatives who offers a candid look at today’s headlines and breaks down what the latest political news means for stakeholders on Main Street, Wall Street, Capitol Hill, and beyond.

Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.