---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Marketing Expert & Author of Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. The #1 choice for a keynote speaker on consumer behavior, branding, retailing, and fashion psychology. Learn to crack the code on why consumers buy products and services.

Lonnie Mayne is an internationally recognized keynote speaker, author and executive performance advisor to many of the top brands and most influential leaders in business and community today. He is a former technology and turnaround executive who has developed and advanced the concept of Red Shoes Living into one of the most innovative themes of our times.

Dr. Kim Hires is an international Keynote Speaker, Strategic Consultant, and Coach who is dedicated to leadership development and helping leaders achieve their highest potential. Her work focuses on burnout prevention and cultivating cultures of well-being which she has been doing for over a decade. Her client portfolio includes individuals and organizations across a variety of industries and sectors that generate over $1 billion in annual revenue. Dr. Kim is also the host of the Leadership Antidote Podcast and author of The Leadership Innovation Manifesto. When not working with leaders, Dr. Kim enjoys spending time with her husband and son in Atlanta, Georgia, USA.