With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Offering a unique doctor/reporter viewpoint on healthcare, Dr. Nancy Snyderman provides tips for juggling life between health, career, and motherhood. She has reported on wide-ranging medical topics and has traveled the world extensively, reporting from many of the world's most troubled areas. She delivers a look at the medical future of America and explains why we need to become active in the politics behind good health.