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Consumer Behavior

Chief Behavioral Officer at Maritz

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Charlotte Blank is currently the Chief Marketing Officer at Jaguar Land Rover North America. In her previous role, she was the Chief Behavioral Officer of Maritz. She led the company’s practice of behavioral science and innovation, through expert applications of social psychology and behavioral economics. In this effort, Charlotte strived to forge the connection between academic theory and applied business practice, elevating the use of field research to better make sense of human behavior in the evolving marketplace. Charlotte has led programs in neuromarketing, social media, and global branding during her ten years in the media and automotive industries, in which she worked in Innovation for Turner Broadcasting and various marketing roles for General Motors.

President, Data Propria

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Throughout his career, Mr. Oczkowski has worked at the intersection of where product development meets data science to forecast, predict, and analyze commercial markets and American elections. Prior to his work at Data Propria, Mr. Oczkowski also served as Head of Product for Cambridge Analytica where he most notably ran the team of embedded technical specialists inside the Trump Campaign that led to the scientific understanding of the eventual outcome of the election - a scenario that pundits missed. Using tactics from the worlds of: behavioral science, growth hacking, machine learning, sentiment analysis, and NLP, Mr. Oczkowski successfully connects behavioral dots together to make informed decisions about groups of people.
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