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Consumer Behavior
International Business

Chief Behavioral Officer at Maritz

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Charlotte Blank is currently the Chief Marketing Officer at Jaguar Land Rover North America. In her previous role, she was the Chief Behavioral Officer of Maritz. She led the company’s practice of behavioral science and innovation, through expert applications of social psychology and behavioral economics. In this effort, Charlotte strived to forge the connection between academic theory and applied business practice, elevating the use of field research to better make sense of human behavior in the evolving marketplace. Charlotte has led programs in neuromarketing, social media, and global branding during her ten years in the media and automotive industries, in which she worked in Innovation for Turner Broadcasting and various marketing roles for General Motors.

Leading Experts on Global Trends and Strategy

Fees
Please Inquire
Dr. Anil Gupta and Haiyan Wang are world-revered experts on global trends and business strategy, and co-authors of the new book The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other’s Markets. A roadmap for understanding the business challenges and opportunities in China, Dr. Gupta and Wang’s new book breaks down how businesses should view and respond to shifting power centers and foreign policy strategies, as well as how organizations can prime themselves for global expansion and benefit from emerging markets.
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