---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Ramez Naam is a former Microsoft executive, entrepreneur, inventor, and the Energy Co-Chair at Singularity University. Ramez spent 13 years at Microsoft, where he led teams working on artificial intelligence, big data, and internet search. His software has touched the lives of more than a billion people. He holds more than 20 patents—including several as co-inventor with Bill Gates. Dynamic and personable, Naam speaks around the world, captivating audiences as he illustrates “what disruption looks like” and shares the eight strategies incumbents should draw on to keep the pace of change.

Robert Richman is a culture strategist and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos’ amazing employee culture. Robert built Zappos Insights from a small website to a thriving multi-million dollar business teaching over 25,000 students per year. Through his work, Robert has been helpful for improving the employee culture at hundreds of companies. As one of the world’s authorities on employee culture and customer experience, Robert is a sought-after keynote speaker at conferences around the world and has been hired to teach culture in person at companies like Google, Toyota, and Eli Lilly.

James Gilmore is an expert on innovative thinking and the experience economy. As co-author of The Experience Economy, James Gilmore advises companies on how to turn their goods and services into a remarkable experience for the consumer. He discusses the concept of mass customization and helps businesses envision new possibilities for engaging customers and finding new sources of revenue.

Michael Maslansky, renowned message strategist, advises industry associations, professional communicators, and Fortune 500 companies on language strategies that shift perceptions and move markets. Using research and a trademarked polling methodology, he provides clear and compelling advice for how to use the right language and the right approach to using it.

Stephanie is Owner & CEO of Asutra, where we're passionate about helping people take care of themselves on purpose so they can get the most out of life – what we call active self-care. Asutra offers magnesium-powered remedies for pain relief, sleep and mood, so you can care for yourself well. At Asutra, we’re proud to provide good jobs with career pathways at a living wage with benefits. Asutra is women-owned and women-led; 60% of our team are people of color; and 100% of our staff would recommend Asutra as a great place to work. Stephanie is an enthusiastic board member of Hope Chicago, which sends students and their parents to college debt-free; Very Asian Foundation, which amplifies AANHPI stories; and Naturally Chicago, which creates an ecosystem for natural products companies to thrive. Stephanie was honored to be named to Inc.’s Female Founders 200 list in 2023 and Beacon Award Entrepreneur of the Year in 2021. In her spare time, she’s an avid urban gardener who grows everything from tomatoes to lilacs.

Throughout his career, Mr. Oczkowski has worked at the intersection of where product development meets data science to forecast, predict, and analyze commercial markets and American elections. Prior to his work at Data Propria, Mr. Oczkowski also served as Head of Product for Cambridge Analytica where he most notably ran the team of embedded technical specialists inside the Trump Campaign that led to the scientific understanding of the eventual outcome of the election - a scenario that pundits missed. Using tactics from the worlds of: behavioral science, growth hacking, machine learning, sentiment analysis, and NLP, Mr. Oczkowski successfully connects behavioral dots together to make informed decisions about groups of people.

Ryan Estis is a well-known Business Performance Expert helping companies, leaders and sellers more effectively connect to their two most important audiences: employees and customers. He has established himself as one of the premier speakers in the business field. Mr. Estis is regarded as one of the Top 100 Keynote Speakers by Meeting & Conventions Magazine, and has offered his services to companies including AT&T, Mayo Clinic, CDW, Cabela's, Giant Eagle, Hewitt, Microsoft, Medtronic, Equifax and BlueCross BlueShield.

Brian Solis is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet and a digital anthropologist who studies disruptive technology and its impact on business and society. He is also a world-renowned keynote speaker who has earned accolades from organizers, audiences and media alike. Additionally, Brian is an award-winning author of seven best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business (WTF) and The End of Business as Usual.

After a successful spell at top ten ad agency TBWA, working on disruptive brand strategies for clients like PlayStation and Nike, at the age of 24, Nick decided to set up on his own. He founded a pioneering innovation consultancy, which has seen him work on numerous global launches including Xbox, Unilever’s 7 year future of laundry, the BBC’s most successful TV show of all time (Dancing with the Stars) and sustainable cities for the UK government.

Originally from Kent in England, Liv Boeree is one of the most successful female poker players of all time, with over $3 million in live tournament earnings. She previously studied at the University of Manchester, achieving a first-class degree in Astrophysics, as well as being in demand as a model and TV presenter on a range of different shows.

Scott Deming takes his twenty years of business ownership, board positions, working with small, independently owned companies as well as multi-national corporations and employee relationship expertise. Scott Deming speaks for and trains companies across the globe – big and small, in just about every industry. From CEOs to business owners to managers to sales people to customer service reps, Scott Deming’s programs have transformed individuals and organizations alike, showing them the real process for customer evangelism and lasting customer loyalty.