Alex Sbardella

Retail Technology Expert, Founder of the Connected Retail Index

Alex Sbardella

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Alex is a retail technology expert, specialising in the practical application of the latest innovations to solve retail’s biggest challenges, and making complex technology trends understandable for non-technical audiences. As GDR’s SVP of Global Innovation, Alex leads their digital transformation consulting, helping a global client base of FTSE 100, NASDAQ and S&P 500 companies turn trend insights into applied strategies. Prior to joining GDR, he spent seven years as the Consultancy Director at technology firm Red Ant, designing and delivering award-winning solutions, innovation, and strategy from boardroom to stockroom for some of the UK’s largest and most forward-thinking retailers.

Author of white papers and articles for Retail Week, The Guardian, The Times, and Internet Retailing, his recent speaking events include Retail Week Live, RBTE, IBM SalesConnect, Samsung Futurescape, iDisrupt, IRX, and IoT in Retail.

He founded the Connected Retail Index, a technology scorecard for over 200 retailers, has designed applications with millions of monthly active users, and led the team that won the IBM Watson Global Developer Challenge.

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