Andrew Cohen

Brand Identity Expert, Founder of Andy Cohen Worldwide, Entrepreneur, and best-seller author
Andrew Cohen
  • Founder of Andy Cohen Worldwide and Exposed Brick
  • Business problem solver driving record sales for some of the world’s largest brands, including L’Oreal, Nestle and American Express
  • Entrepreneur, TEDx speaker, and best-selling author who discusses overcoming barriers to achieve innovation

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Andy Cohen, Founder of Andy Cohen Worldwide, helps organizations, teams and individuals leverage the power of their assumptions in order to overcome the barriers to their success. As an entrepreneur, TEDx speaker and best-seller author, Andy focuses his energies on helping companies from Shanghai, to Sao Paolo, to New York and New Delhi to explore new approaches to leading, innovating and marketing.

The motivational speeches and executive seminars that Andy delivers are redefining corporate learning. His experiential approach guarantees 100% participation from the audience and leads to long-term, sustainable results. Though Andy is not a professional magician, he often uses magic as a metaphor to reveal concepts that empower new ways of thinking and drive innovative business solutions.

As a business practitioner and problem solver, Andy has a track record of driving historic sales for the world’s largest brands including American Express, Bombardier, HSBC, Infosys, L’Oreal, Nestle, Pfizer and Verizon. His expertise in brand advertising and direct marketing provides a library of knowledge and understanding of what makes people act the way they do, and having a degree in experimental psychology and studies provides unique insights into human behavior and how organizations think differently. He is also a business author, allowing him to provide tools to challenge assumptions and enhance leadership, marketing, team building and innovation.

Andy is the founder of two successful businesses, receiving multiple industry awards for creative thinking and driving sales. He has made national TV appearances, been quoted in Time Magazine, The New York Times, Ad Age and other global publications, and is Chief Assumption Officer of Andy Cohen Worldwide – a global advisory firm helping organizations identify dangerous assumptions that limit growth.

Andy is a popular and recognized TEDx speaker, New York Times Notable Author and international thought-leader. Between speaking appearances, Andy teaches at New York University, Duke Fuqua School of Business, Duke Corporate Education, Stern School of Business, the Indian School of Business, the Qatar Leadership Center and the Cheung Kong Graduate School of Business.

Andy learned the art of engagement in the advertising world – presenting hundreds of TV commercial concepts to the world’s toughest Chief Marketing Officers and CEOs. He later fine-tuned these skills performing comedy magic at top night clubs and on TV. Andy engages his audience with relevant stories and tools. He has addressed globally diverse events on the topics of innovation, marketing and leadership. And once in a while, on special occasions, he will perform and teach magic in his lectures and seminars.

His best-selling book, Follow the Other Hand, is a New York Times notable book. It has been translated in multiple languages, including Italian by Rizzoli (2012).  His latest book, Challenge Your Assumptions, Change Your World, was released in 2016.

Prior to Andy Cohen Worldwide, Andy founded Exposed Brick, an award-winning advertising agency. At Exposed Brick, he led strategic growth through challenging business conventions in advertising and marketing campaigns.

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Power of Challenging Your Assumptions

Assumptions Behind Openness

Challenge Your Assumptions and Change Your World “It can’t be done”. “The client will never buy it”. “This is not the way we do it around here”. “It’ll never work.” These are samples of the hundreds of the assumptions that act as barriers to change and growth. Yet these same assumptions can be turned around to create new opportunities, drive better solutions and smarter decisions.

The process for doing this is called “The Assumpt!”

The Assumpt! is an innovative and hands on way of thinking for successfully managing assumptions instead of assumptions managing you. This keynote helps organizations and its people identify the unseen assumptions that stand in the way of success and then provide the tools to turn those dangerous assumptions into Assumpts! that enhance their ability to lead teams, boost sales and launch new product successes.

Challenge Your Cyber Assumptions, Change Your Cyber World When you move from the physical to the digital world, the rules change. Unfortunately, it’s human nature to assume that they stay the same. This directly affects an organization’s ability to make faster, better decisions in cyber security. This dynamic keynote explores how within every cyber decision lies an assumption. Based on Andy Cohen’s new book, Challenge Your Assumptions, Change Your World, he provides the mechanisms for learning how to identify potentially dangerous assumptions that act as barriers to security and turn those same assumptions into opportunities to adapt, innovate and defend. This talk provides the tools that allows CEOs, CIOs, Senior Engineers and Team Leaders to move out of their comfort zones, break through the status quo, and align their thinking to uncover key solutions in this new cyber frontier.

Follow the Other Hand – How to Pivot Your Product, Service, or Team to Adapt, Change, and Grow We are living in an exponentially accelerating world in which the fundamentals of technology, business and society are shifting on a daily basis. To adapt and cope we are becoming increasing dependent on our assumptions to speed the decision making process and to keep things moving. The danger is when we treat those assumptions as truths rather than beliefs.

“Follow the Other Hand” is based on Andy’s New York Times Notable book.

“Follow The Other Hand” shows you how to turn those dangerous assumptions into opportunities. This dynamic session offers strategies and tools to pivot and shift perspective in midstream by identifying and challenging dangerous assumptions which act as barriers to change and hinder an organization’s ability to think and act differently.

This one of a kind interactive experience is designed for senior leaders and their teams which are seeking to unlock unproductive behaviors and processes generated by dangerous assumptions such as “That’s the way we do it around here,” “we don’t have the time or resources to change,” or “there’s only one way to do it.”

Through personal stories, executive interviews and business case histories you will discover effective tools to break through the barriers holding your organization back from making the changes that lead to growth.

“Follow The Other Hand” shows you how to turn those dangerous assumptions into opportunities. This dynamic session offers strategies and tools to pivot and shift perspective in midstream by identifying and challenging dangerous assumptions which act as barriers to change and hinder an organization’s ability to think and act differently.

This one of a kind interactive experience is designed for senior leaders and their teams which are seeking to unlock unproductive behaviors and processes generated by dangerous assumptions such as “That’s the way we do it around here,” “we don’t have the time or resources to change,” or “there’s only one way to do it.”

Through personal stories, executive interviews and business case histories you will discover effective tools to break through the barriers holding your organization back from making the changes that lead to growth.

Bringing the Workforce Together: How to successfully Integrate Generational and Other Differences Countries have diplomats for a good reason; they act as mediators between two different cultures. Yet organizations often lack people who can act as ambassadors during times when different generations, divergent divisions, groups or teams are integrated.

Each group brings their own language and set of assumptions around their way of doing things. This generates tension, decreases productivity, and loss of morale.

The Assumpt! works with teams to identify and challenge the assumptions that stand in the way of successful integrations. Through personal stories, interactive experiences, business case histories and tools, organizations enhance their ability to “think differently,” resolve conflict and accept change.

This keynote/seminar is designed to help successfully integrated business units that will need to change the way they work, interact and produce.

Dealing with Uncertainty: How to Transform Biases from Danger into Opportunity Despite the rising popularity and recognition that cognitive biases drive irrational behavior, they are integral parts of daily decision-making. Less practical help has been offered to overcoming their adverse impact in inhibiting profit, growth and alignment.

The key is to recognize cognitive bias as assumptions which when identified and managed can be turned into opportunities.

Now by combining the construct of The Assumpt! with insights from work identifying cognitive biases, a new framework for effective management has been developed to enhance an organization’s or individual’s ability to think differently and improve decisions under uncertainty.

This keynote/seminar is designed for Senior and Thought Leaders looking for ways to helping their teams manage risks and deal in an environment of diversity and uncertainty.

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