Bridget Brennan

CEO, Female Factor Corp.
  • As an expert on marketing and sales strategies geared toward female consumers, she was named a “Woman to Watch in Retail Disruption” by Remodista
  • Former clients include Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines, and AT&T
  • Author of the highly-acclaimed book, Why She Buys, which was named a “Top 10 Marketing Book” by MediaTrust, called "essential reading" by The Wall Street Journal, and deemed "required reading for anyone burdened with a Y chromosome" by Fortune Small Business

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Bridget Brennan is CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). She is the world’s most sought-after speaker on engaging women as customers and decision makers. She addresses audiences all over the world and has spoken on nearly every continent.  

Why She Buys was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business and named a “Top 10 Marketing Book” by MediaTrust. Her newest book, Winning Her Business, was nominated for 2019 Porchlight Business Book of the Year and named a “2019 Best New Customer Experience Book” by Book Authority.  Brennan is a contributing writer on marketing to women for and was named a “Woman to Watch in Retail Disruption” by the Remodista think tank. She serves on the Vikings Women Advisory Board of the Minnesota Vikings NFL team, and is a member of the National Speakers Association, the Network of Executive Women and the Economic Club of Chicago.  

Brennan has served as an instructor at Northwestern University’s Medill School graduate program in Integrated Marketing Communications, and as a guest lecturer at many universities and business schools, including the Kellogg School of Management at Northwestern University and the University of Notre Dame. A graduate of Texas A&M University, Brennan is based in Chicago. 

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Winning Her Business: How To Transform The Customer Experience For The World's Most Powerful Consumers. Just as we continually upgrade our software to stay current, we must upgrade our customer experiences to stay relevant. In this dynamic program based on her popular book, Bridget Brennan provides a road map for selling in a world dominated by the rise of women’s economic power. She inspires audiences with winning strategies and best practices for increasing sales by elevating the customer experience. Brennan shows us how to see the customer experience through a new lens, and provides a framework of four key motivators that drive buying decisions.  She also shares the “watch outs” that should be avoided at all costs. Brennan reveals the impact of the women’s multiplier effect on sales, and demonstrates that almost all businesses have an opportunity to create inclusive customer experiences that drive repeat business, positive reviews and referrals.

Why She Buys: How To Grow With The World's Most Powerful Consumers. Women are the engine of the global consumer economy, driving 70-80% of consumer spending with their buying power and influence. How well are you engaging this crucial demographic?

In a lively presentation based on her acclaimed book, Brennan educates audiences on the myths and truths about why women buy. She shows us that winning the business of women isn’t about excluding men; it’s about excluding stereotypes. Audiences will learn how to evaluate marketing and sales practices from the perspective of the most dominant consumers. She provides relevant and practical business applications that participants can apply immediately to their jobs. This program is a powerful combination of enduring principles and major trends.

Top Trends In Marketing To Women: How To Stay Relevant With This Crucial Market. As society changes, so does the practice of marketing to women. Strategies that were viewed as contemporary only a few years ago may be viewed as patronizing or irrelevant today. Is your marketing keeping up?  

Bridget Brennan provides insights, education and context for the major trends driving women consumers. From broad demographic changes to gender culture and the global patterns in the way women make buying decisions, Brennan offers techniques for breaking through the clutter and engaging the world’s most powerful consumers. 

Selling In Real Life: The New Role & Relevance of Customer Engagement In A Changing World. E-commerce has changed consumer expectations for IRL buying experiences. Learn how to raise your game, increase sales and set yourself apart from the competition by developing the skill set that earns the business of women consumers.

In this highly practical and thought-proving presentation, Brennan educates sales professionals and client-service executives (of both genders) on relationship-building skills. Participants will be inspired by Brennan’s galvanizing message that even in the smartphone age, nobody makes a buying decision with their thumbs. There is a heart and mind behind every purchase.

Women: The Engine Of The Global Consumer Economy. Women’s influence is re-shaping business as we know it, from global marketing campaigns to product design and customer service practices. In this illuminating program, Bridget Brennan showcases the growth of women’s economic power; the biggest trends women are driving in the marketplace, from the “Mini-Me Effect” to “60 is the New 40”; the ways female culture is evolving; and best practice examples from companies that are winning with women consumers.

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Winning Her Business

Winning Her Business