Bruce Himelstein - Disruption Speaker & Brand Marketing Expert
- The Ritz-Carlton executive who transformed customer service for one of the world’s most recognizable luxury brands
- Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI)
- Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world
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Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Mr. Himelstein has transformed multi-billion-dollar companies into game-changing industry innovators.
During his illustrious career, Bruce Himelstein has been credited with leading some of the travel/hospitality industry’s most prestigious brands into the new era, including Loews Hotels, The Ritz-Carlton, and Oceana Cruises.
As Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign.
This campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele while opening up a whole new market by attracting a new generation of guests to the global brand. Mr. Himelstein and this campaign are featured prominently in Joseph Michelli’s New York Times bestseller, The New Gold Standard.
An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. In addition to a full book of speaking engagements, Mr. Himelstein participates in interviews such as those with the Wharton Business School on XM Sirius radio and as a part of the Forbes’ CMO Series.
Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help marketers, corporate executives, and diverse organizations in any industry build and maintain a successful brand, develop a culture of successful service, and efficiently harness talent to effectively foster innovation.
The Great Reset: Brand Reset in These COVID Times. Remaining relevant in a constantly evolving environment is crucial to making it in today’s world. Bruce shares the importance of branding and the use of its equity in an ever-shifting marketplace, and believes that organizations should think about how their brand has evolved during COVID and how it will affect their post pandemic future. . Companies can use their existing culture to work towards the necessary elements of change that will not only delineate how to move forward in the shifting global landscape, but define how well they will thrive.
Leadership: “Take Your Work Seriously, Not Yourself.” Bruce Himelstein’s leadership experience and style has propelled his career from bellman to Chief Marketing Officer of a global, iconic brand – The Ritz-Carlton. He shares his learning’s from what produces positive results, focused individuals, and team dynamics. Leadership is about resiliency and no fear of change. He crushes the myth “we don’t do that here” and offers personal examples from his vast experience.
Change. Bruce has lived through numerous changes in his award winning career and shares examples of what to expect. Change disrupts an organization, but it never has to be painful. We know change is inevitable, but a strong culture and focused communication strategy can navigate the shifts. Think Uber, TripAdvisor, Minute Clinic – these are examples of major change not only in an organization, but entire segments of business. Bruce articulates the needs of a team to see it through.
Customer Service. Customer service IS your brand. We all come to expect it, but very few organizations embrace the strategy. As Bruce led the Ritz-Carlton brand, customer service was squarely in the center of all strategies. Learn the secrets of unleashing a powerful method to transform your team to be more customer centric.
Branding. Everything your organization does adds or detracts from your brand equity. Himelstein shares his experience from his days at Marriott, Ritz-Carlton, and Loews Hotels. Bringing the firewalls down within your organization actually strengthens your brand and increases your share of the market. Be clear on who you are for the internal and external customer. Himelstein will share his board room presentations to accomplish this goal.
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I've heard from several of my staff this afternoon with nothing but appreciation for the opportunity to hear from Bruce. As expected, his knowledge, vision, and simply pure professionalism in his delivery is what sets Bruce apart from the rest. Thank you for making this so simple for me, yet so impactful for my company.