Christophe Pelletier

Futurist and Strategist, Food and Agriculture
Christophe Pelletier
• One of the world’s experts on the future of food and agriculture • Author of two books and 200+ articles on how to feed the world’s growing population • Draws on his hands-on business experience to share with audiences the future of food and agricultural markets including the evolution of demand, production, and quality

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Christophe Pelletier is one of the world’s experts on the future of food and agriculture. He wrote two books on how to feed the world’s growing population and published more than 200 articles. His services include strategic foresight, future scenarios, business training programs, and speaking engagements, with a special focus on how to anticipate, adapt, and thrive in the coming decades. His style is pragmatic, practical and straight to the point. His clients include businesses, non-profits and government agencies.

Pelletier combines extensive knowledge with practical hands-on business experience. He worked on farms and he has held P&L responsibilities in large corporations. He is a versatile individual who has filled a wide diversity of positions ranging across scientific and technical support, planning, supply chain, quality assurance, traceability, food safety, sales & marketing, plant management and senior executive level. He has conducted business internationally, on four continents, and negotiated multi-million deals with farmers, traders, wholesalers, leading retailers and food processors. He has been involved in many sectors of food and farming. He has lived in three countries and he speaks five languages.

Pelletier obtained his Master of Science degree from the Institut National Agronomique Paris-Grignon in France (now renamed AgroParisTech), where he specialized in Economy and Development of Animal Production.

He started his career within BP Nutrition, which later became the Dutch-based agribusiness multinational Nutreco. He started as a pig production expert supporting the Dutch feed company team of technical extension specialists. He reviewed the use of feed ingredients and investigated new alternatives for pig nutrition. He developed new husbandry systems, developed the company’s activity of piglet export from the Netherlands, and worked as a liaison between the Dutch, French and Spanish animal feed companies. He then moved to the Dutch poultry processing division where he worked in sales. He became Vice President Sales and successfully restructured sales in Germany. He initiated the ISO 9000 certification of the plant and set up a coordinated European sales approach including the Dutch, Belgian and Spanish plants, leading to major performance improvements. He then moved to the salmon farming division to restructure all post-harvest activities in Chile and in Canada. He determined a new sales strategy, implemented harvest planning and quality control procedures in the processing plants. The results were substantial cost reduction and stronger sales revenue.

In his leadership positions, he set up and led multicultural teams that consistently outperformed their peers and competitors. He always fosters a stimulating and exciting atmosphere for his teams and he is a strong believer of clarity, simplicity, talent and delegation.

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Food and Farming of the Future. Set of presentations that show the audience the rationale behind future changes and what it will mean for food and farming. The focus is on technological innovations to meet the challenges of producing more and better in a sustainable manner to provide the world population with affordable food. However, technology is not everything and, by mixing futuristic scenarios with practical sense, Christophe Pelletier tells how important the role of leadership, development and training will be to make innovations successful and effective for all the players in the chain from farm to plate.

Future Evolution of Food and Agricultural Markets. Set of presentations that explain the future dynamics of markets and how the type of demand from consumers markets will evolve as much in terms of volumes as in terms of food categories and quality standards. Future demand will require all actors in food production to increasingly look beyond their direct business relations and understand how events that take place elsewhere and in other activities will affect them eventually. The objective of these talks is to help members of the audience to identify challenges and opportunities and develop the future winning strategies and partnerships, as much in undifferentiated commodities as in specialized niches.

From Vision to Execution. The execution of a vision or a plan is always the most challenging part of action. Creating the future of food and farming certainly is no exception. The presentations insist on the importance of selling the vision to other stakeholders, by demonstrating the concrete and practical advantages of the objectives to achieve. By using an approach of what’s in for me-what’s in for you, Christophe Pelletier tells the importance of the right partnerships, collaboration, and persistence to build a prosperous future for all the stakeholders who need to be involved.

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