Ian Morrison

Authority on Health Care and Business Evolution
Ian Morrison
  • Renowned author, consultant, and futurist who specializes in healthcare and business
  • Author of The Second Curve- Managing the Velocity of Change, a New York Times business best-seller
  • President of the Institute for the Future and Chair of their Health Advisory Panel
  • Explains the future of the American healthcare system amidst the complex legislative challenges

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Ian Morrison is an internationally known author, consultant, and futurist specializing in long-term forecasting and planning with particular emphasis on health care and the changing business environment. He combines research and consulting skills with an incisive Scottish wit to help public and private organizations plan their longer-term future.

Morrison has written, lectured, and consulted on a wide variety of forecasting, strategy, and health care topics for government, industry, and a variety of nonprofit organizations in North America, Europe, and Asia. He has spoken to a range of audiences from the boards of Fortune 100 companies to the Chinese Academy of Social Sciences in Beijing. Mr. Morrison has worked with more than 100 Fortune 500 companies in health care, manufacturing, information technology, and financial services. Recent client sponsors include XL Capital, Pfizer and Kaiser Permanente. He is a frequent commentator on the future for television, radio, and the print media.

Morrison is the author of Healthcare in the New Millennium: Vision, Values and Leadership (Jossey-Bass, 2002). His previous book: The Second Curve--Managing The Velocity of Change (Ballantine, 1996) was a New York Times business bestseller and BusinessWeek bestseller. Mr. Morrison has co-authored several books and chapters, including Future Tense: The Business Realities of the Next Ten Years (William Morrow, 1994) and Looking Ahead at American Health Care (McGraw-Hill, 1988). He also has co-authored numerous journal articles for publications such as Chief Executive, Encyclopaedia Britannica, Across the Board, The British Medical Journal, New England Journal of Medicine, and Health Affairs.

Morrison is a founding partner in Strategic Health Perspectives (SHP), (a forecasting service for clients in the health care industry), along with joint venture partners Harris Interactive and the Harvard School of Public Health's Department of Health Policy and Management. Mr. Morrison is President Emeritus of the Institute for the Future (IFTF) and Chair of IFTF's Health Advisory Panel. From 1996-1999, Morrison was retained by Accenture as Chairman of the Health Futures Forum, in that capacity he chaired a number of Health Futures Forums in Asia, Australasia, and North America.

Before coming to IFTF in 1985, Morrison spent seven years in British Columbia, Canada, in a variety of research, teaching, and consulting positions. He holds an interdisciplinary Ph.D. in urban studies from the University of British Columbia; an M.A. in geography from the University of Edinburgh, Scotland, and a graduate degree in urban planning from the University of Newcastle-upon-Tyne, England. He is a member of the Board of Directors of Spherion Corporation (an NYSE company); an immediate past director of the Health Research and Education Trust (HRET), the research and education arm of the American Hospital Association; a director of the Center for Health Design; and a director of the California Health Care Foundation. Mr. Morrison also serves as a member of the Stakeholders Advisory Committee of the Program for Health Systems Improvement at Harvard University.

Morrison is a proud GlobalScot, a network of Scottish expatriates convened by the new Scottish Executive to help promote Scotland's economic development interests internationally. True to his Scottish roots, Morrison is an avid, though average, golfer.

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Speaker Video

Dr. Ian Morrison Introduces the "Second Curve"

The Future of the Healthcare Marketplace: Life in the Gap and Life in the Game
With the historic passage of healthcare reform legislation, the American healthcare system looks to the future.  The full impact of the new legislation will not be felt until 2014 and beyond, but in the meantime, all healthcare stakeholders must deal with "Life in the Gap" before new provisions are implemented.  At the same time, all healthcare stakeholders must prepare for the new emerging reality of healthcare reform and try to determine what "Life in the Game" will be like in a reformed system in 2014 and beyond.  Organizations and individuals need to be flexible to adjust to additional modifications in the reform agenda, including the push for more widespread reimbursement reform, the growth in transparency and accountability, and the relentless quest for value in healthcare.  This presentation will focus on the political, economic, and strategic context of change in healthcare, describe the possible scenarios we face and examine how the various actors are preparing for the future.  It will identify the leadership challenges and opportunities that lie ahead and will provide strategic insights on how organizations and individuals can flourish in the future. 

Health Care in the New Millennium: Vision, Values and Leadership
Morrison gives health care executives, doctors and nurses a guided tour of what's in store for health care in the coming years

The Second Curve: Managing the Velocity of Change
Most businesses in most industries go along quite nicely on their first curve (their core business) where they make all their profit and revenue. Then along comes a second curve--a new business or completely new way of doing business, driven by new technologies, new consumers (who are smarter, more affluent, more skeptical and more demanding than the previous generation), and new markets. The challenge is to gauge how fast the second curve will take over and develop strategy accordingly, to understand and manage the velocity of change.

The Future of the Healthcare Marketplace
Healthcare is in a state of fluctuation. Healthcare costs are rising and the burden is increasingly being shifted to consumers. We see massive horizontal consolidation of pharmaceutical companies, health plans, hospital systems, and to a lesser extent physician groups. Challenges abound. The industry is looking for a new direction and a new vision, but we fall prey to fads, as organizations are stretched thin by the roller coaster of change in management philosophy, reimbursement, and medical technology. Morrison focuses on the political, economic, and strategic context of change in healthcare and examines how the various factors prepare for the future. He identifies leadership challenges and opportunities that lie ahead, and provides strategic insights on how organizations and individuals can flourish in the new millennium in healthcare.

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