James Lawrence/The Iron Cowboy - Mindset & Resiliency Expert: "Redefine Impossible"
James Lawrence "The Iron Cowboy"
- As told in the critically acclaimed documentary IRON COWBOY : THE STORY OF THE 50.50.50 in 2015, James Lawrence completed a remarkable 50 consecutive Ironman distance triathlons, on 50 consecutive days, in 50 different states (that’s 140.6 miles, every day, for 50 days)!
- In 2021, Lawrence raised the bar, this time completing a seemingly impossible feat of human endurance and mental fortitude; 100 Ironman triathlons on 100 consecutive days (that’s 14,060 grueling miles)!
- Now a two-time Guinness World Record Holder, Lawrence is widely considered the greatest endurance athlete in history. His astonishing keynote address ‘Redefine Impossible’ shares his family’s inspiring journey from rock bottom to new heights of human potential.
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Known as The Iron Cowboy for the signature cowboy hat he wears while running races so his five kids can see him coming from far away, James Lawrence is an ultra-endurance athlete who has pushed himself beyond what many doctors previously believed to be physiologically possible. In so doing, he has redefined both mental toughness and physical endurance.
Originally a high school wrestler, James spent a decade in the mortgage and finance business before losing it all in the financial crisis of 2008. At rock bottom, his career as the greatest endurance athlete on the planet started quite humbly, struggling to complete a local 4-mile fun run with his wife, Sunny. Inspired by that experience, on that day he learned a lesson that has served him well ever since.
“I learned quickly that everyone’s ‘hard’ is different. Back then, four miles was really difficult for me. I learned that one of the most important things in life is to just show up.” James Lawrence
Today, James is one of the most dynamic, inspiring, larger-than-life keynote speakers in the world, having shared his astonishing story in 50 different countries across the globe reaching millions of people. He is a best-selling author and the subject of a critically acclaimed feature film. He continues to redefine the impossible in his own life, while teaching audiences around the world to do the same in their own lives.
While James is an astonishing athlete, sport is really not what he talks about. He is a master of mindset, focus, and of managing self-doubt. This is what he teaches.
James talks about the incredible power of hope and teamwork. He speaks about accountability, both to yourself and to your team. He shows his audience how to remove excuses from their own lives in order to unlock more ability.
In one of the most moving sections of Redefine Impossible, James reflects on his time with Dayton Hayward, a boy with Cerebral Palsy who loved to feel the wind in his face. James teamed up with Dayton and pulled, pushed, and carried him through an entire Ironman race. During that race, despite the increased physical demands, James gained a deeper understanding of perspective and privilege. As James shares in his presentation, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today. Despite the pain, all of that is a privilege.”
Whether speaking to a room full of C suite leaders, an international sales team, a finely tuned military group, or any one of countless professional sports teams, James’ expertise is in teaching people to change how they think in order to remove self-imposed limits.
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In all my years as a TEDx organizer I haven’t seen many people on stage with more power and passion, and at the same time have such a down to earth view on life. My mind was blown.
From start to finish, our P&G Experience with James was phenomenal. He absolutely electrified our audience.
On behalf of my team and all of State Farm, I wanted to thank you again for your inspiring keynote session today. You were amazing. Your messaging resonates with everyone, and the feedback we’re receiving already is unanimously awesome! You absolutely hit it out of the park.
James left us all inspired to dream big, to believe without a doubt, to push through adversity, and to accomplish the seeming impossible.
James inspired our whole team with his message about the resiliency of the human spirit and the power our decisions can have over our circumstances.
The story was crafted expertly (and I've seen many talks over the years!) it was informative, inspiring, and touching. James' credibility with his accomplishments and passion definitely set him apart from other speakers we've had in the past!
James blew our expectations away. We knew his story was amazing, but we weren't expecting such a polished, professional, and profound hour.