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John Graham

Business professor, author, & award-winning expert on human behavior, culture, & commerce.
    Topics & Types
    ChinaNegotiationGenerations & DemographicsInternational BusinessRelationship Building

    John’s most recent book is Inventive Negotiation: Getting beyond Yes (2014).

    After college John spent much of the next nine years as an officer in the U.S. Navy Underwater Demolition/SEAL Teams. He has spent the last three decades promoting peace among people and nations. This latter theme is reflected in all his books and current activities.

    John’s first book published in 1984 (New Japan now in its 4th edition, 2008) was meant to help Americans better understand and get along with Japanese. Next he began working with Philip Cateora on International Marketing (2013), now in its 16th edition. Trade causes peace is the fundamental theory of that book. Both China Now (2007) and Global Negotiation (2008) promote peace through international exchange. All in the Family (2nd edition, 2013) promotes peace within families and addresses the most important problem facing Americans circa 2020 – the rising decrepitude of baby boomers. John has worked with very smart co-authors on all these projects.

    All this work is underpinned by over thirty years of scholarship focused on international marketing and negotiation.  John studied both Marketing and Cultural Anthropology in his doctoral program at UC Berkeley. He has worked with colleagues in twenty-four countries, briefly sharing stages with Mikhail Gorbachev and His Holiness the Dalai Lama. John was a tenured professor at USC and is currently Professor Emeritus at the Merage School of Business, University of California, Irvine. He was also a director of the UCI Center for Citizen Peacebuilding (2000-08). Aside from his more technical work, he has published articles in the Harvard Business Review, the New York Times, the Los Angeles Times, USA Today, and the Christian Science Monitor.

    Articles focusing on John’s books and research have appeared in the Smithsonian Magazine, the Chronicle of Higher Education, the Los Angeles Times, the Wall Street Journal, the Washington Post, Investors' Daily, BusinessWeek, Reuters, Parade Magazine, the AARP Bulletin, and on ABC Good Morning America. Numerous interviews have been aired on broadcast media (local, national, and foreign) including the BBC, NBC Nightly News, and Fox News. John has spoken to business groups at more than 100 companies and institutes around the world including in 15 foreign countries.

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    Location/Travels from: CA
    $10,001 - $20,000*
    US East
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    $20,001 - $35,000*
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