Laura Ries: Marketing & Brand Positioning
- Founder of Ries & Ries, consulting for Fortune 500 companies Microsoft, Ford, Disney, Samsung, Merck, and Frito-Lay
- Regularly appears on Fox News, Fox Business, CNBC, CBS, CNN, HLN, and ABC
- Named to “Top 40 Under 40” by the Atlanta Business Chronicle
- Demonstrates the importance of having a “visual hammer” to make a memorable and powerful brand
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An expert on marketing and building brand strategy, Laura Ries is the best-selling author of some of the nation’s most respected branding books. “Ries” is a household name in the advertising world, one that sets an example for audiences seeking a better way to make their own. Laura Ries got her start at TBWA Advertising in New York City as an assistant account executive for the Woolite and Evian brands. Her own personal brand skyrocketed from there. Exclusively represented by Leading Authorities speakers bureau, Ries’s presentations are filled with insightful commentary and dynamic visuals. She provides audiences with a greater comprehension of how marketing and branding can work for them and create niches within the marketplace.
A Family of Flair. In 1994, just one year out of college, Ries joined forces with her father Al, a legendary veteran of the advertising industry, and founded Ries & Ries. This Atlanta-based marketing firm has consulted for Fortune 500 companies including Microsoft, Ford, Disney, Samsung, Merck, and Frito-Lay. Together, Laura and Al are the best-selling authors of five books: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and War in the Boardroom (2009), which Publisher’s Weekly calls “entertaining and enlightening.”
Laura Ries also recently released her first solo book, Visual Hammer, which discuss how the critical missing piece in most marketing programs is a powerful visual that can drive a brand into the mind. Believing that effective marketing relies more on visuals than words, a visual hammer is a symbol that stands for a brand name and subconsciously communicates the emotional power of a brand.
Ries has studied and defined the laws for the biggest challenge of the new millennium: what to do about the Internet and how to build an Internet brand. Her research and concept-building also demonstrate how advertising is lacking in credibility and why PR is the best source of professional integrity when forging powerful brands in today’s marketplace. A true authority in the industry, she has carved her own trademark with her no-nonsense scrutiny of product placement.
Branded by Success. In 2008, the Atlanta Business Chronicle named Laura a “Top 40 under 40.” In 2009, Advertising Age asked its readers “What’s the best book you’ve ever read on marketing?” The 22 Immutable Laws of Branding was voted No. 3 (the No. 1 book was Positioning written by her father in 2000). In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.
Laura is a frequent branding analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CBS, CNN, HLN, ABC, and more. She is a frequently quoted marketing expert in Businessweek, The New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age,with her popular branding blog RiesPieces.com, and on the RiesReport.com website. Marketing News, Atlanta Journal-Constitution, and myriad other domestic and international magazines and newspapers. Ries also spreads her insight of the industry with her popular branding blog RiesPieces.com and on the RiesReport.com website.
The Visual Hammer. Laura Ries is a leading branding strategist for prominent media outlets, a sought-after speaker, a popular television personality, and a best-selling author. She recently released Visual Hammer, which discuss how the critical missing piece in most marketing programs is a powerful visual that can drive a brand into the mind.
Consumers are blasted with words at an astounding rate. Between traditional media and new social media, the amount of words, tweets and status updates is overwhelming. Ries believes that in a world of words, a visual hammer is the best, most effective way to get inside a consumer’s mind, yet 99% of all marketing programs lack one. She says one reason is that management is totally focused on words, when they need to think more about visuals. A visual hammer is a symbol that stands for a brand name. It subconsciously communicates the emotional power of a brand while driving a verbal idea into the mind. In this presentation, she discusses effective visual hammers and explains how an audience can capitalize on this concept and create visual hammers of their own.
The Immutable Laws of Marketing and Branding. Based on her decades of experience, Laura Ries discusses the immutable laws of marketing and branding in a presentation tailored to her audience and its industry. She also discusses how the internet, including social media, plays a role in today’s marketing and how organizations can effectively use these tools to their advantage.
You Narrow the Focus. Al and Laura Ries make sure that their seminars are visually focused. They use up to 300 slides per hour, which adds up to 1,800 slides in an all-day presentation, which totals 900% more information imparted by the typical speaker.
Their tailored, carefully edited slide list of images and key ideas makes watching their presentation feel like watching a movie. And they deliver suspense, comedy, intrigue and education, completely revolutionizing the traditional marketing seminar.
No two speeches are exactly alike. Using examples from a wide variety of industries around the world, Al and Laura Ries discuss and illustrate the laws and principles of positioning, marketing and branding, all of which have made their own business bolder and better.
Starbucks narrowed its focus to high-end coffee and became the world’s largest coffee chain. Dell Computer narrowed its focus to personal computers “sold direct” and became the world’s largest PC manufacturer. BMW narrowed its focus to “driving” and became the largest-selling European luxury car in the U.S. Focus is the key to successful brand building in today's ultra-competitive marketplace, and Al and Laura Ries give presentations that embrace and apply the right focus for clients and audiences.