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Martha Rogers

Founding Partner, Peppers & Rogers Group; Expert on Customer-Centric Business Strategies
    Topics & Types
    BrandingCustomer ExperienceMarketingRelationship BuildingFemale Speakers

    Recognized for more than 20 years as one of the leading authorities on customer-focused relationship management strategies, Dr. Martha Rogers, PhD, is an acclaimed author, business strategist, and a founding partner of Peppers & Rogers Group, the world’s premier customer-centric consultancy. Her experience in documenting customer value and her expertise in applying “out-of-the-box” thinking make Rogers popular among audiences worldwide and her counsel and insight invaluable to Fortune 500 and Blue Chip executives. Business 2.0 magazine named Martha Rogers one of the 19 “most important business gurus” of the past century. The World Technology Network cited her as “an innovator most likely to create visionary ‘ripple effects.’”

    Dr. Rogers’ thought leadership and presentations routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. These include:

    • Building stronger customer relationships, better customer experiences, and trust;
    • Balancing long- and short-term financial goals by focusing on customer value;
    • Engaging employees in order to create a stronger, more competitive corporate culture;
    • Stimulating innovative thinking and benefiting from new ideas within a firm; and
    • Dealing with social media, customer advocacy, and increasing levels of business transparency.

    Best-Selling Author. With co-author Don Peppers, Martha has produced a legacy of international best-sellers that have collectively sold well over a million copies in 18 languages. Peppers’ and Rogers’ newest book, their ninth, is Extreme Trust: Honesty as a Competitive Advantage. It suggests that social networks and rapidly increasing transparency have combined to raise customer expectations regarding the trustworthiness of the organizations they deal with. Extreme Trust follows Rules to Break & Laws to Follow, which was named as the inaugural title to Microsoft’s “Executive Leadership Series.” It addressed the challenges of succeeding in a world where networked customers and engaged employees hold immense power over your brand.

    Among the other best-sellers authored by Peppers and Rogers, their first—The One to One Future (1993)—was named by Inc. magazine as “one of the two or three most important business books ever written,” while BusinessWeek called it the “bible of the customer strategy revolution.” Enterprise One to One (1997), received a 5-star rating from the Wall Street Journal. One to One Fieldbook (1998) transformed one-to-one theory into a practical working guide, and One to One Manager (1999) explored the real problems companies have while implementing CRM programs. One to One B2B (2001) made the New York Times business best-seller list within a month of its publication. Their 2005 book Return on Customer was named one of the 15 “most important reads” by Fast Company and was cited again in 2007 on its list of the 25 “Best Books” in business. In 2011, the authors released an updated edition of their graduate-level CRM textbook, Managing Customer Relationships.

    Immense Expertise. An adjunct professor at the Fuqua School of Business at Duke University, Dr. Rogers is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. She has been named International Sales and Marketing Executives’ Educator of the Year. Dr. Rogers earned her PhD at the University of Tennessee as a Bickel fellow.

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    Location/Travels from: NY
    $10,001 - $20,000*
    US East
    $10,001 - $20,000*
    US West
    $10,001 - $20,000*
    $10,001 - $20,000*
    $10,001 - $20,000*

    * This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice.
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