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Thomas Stewart

Executive Director of the National Center for the Middle Market; former Editor and Managing Director of Harvard Business Review; and co-author of Woo, Wow, and Win.
  • Co-author of the best-selling book “Woo, Wow, and Win,” which argues that customer experience is the next battleground for businesses
  • Practical advice for designing B2B and B2C experiences that keep customers coming back
  • Shares the 5 principles of service design and delivery that breed loyalty and foster brand ambassadors
Topics & Types
BrandingCustomer ExperienceMarketingRelationship BuildingBusiness StrategyConsumer BehaviorAuthors

Thomas A. Stewart is the Executive Director of the National Center for the Middle Market, the leading source for knowledge, leadership and research on mid-sized companies, based at the Fisher College of Business at The Ohio State University. Stewart is an influential thought leader on global management issues and ideas: an internationally recognized editor and publisher, authority on intellectual capital and knowledge management, and a best-selling author.

Stewart is the co-author of the best-selling book, Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, co-authored with Patricia O’Connell. Exclusively represented by Leading Authorities speakers bureau, he shares the five principles of service design and delivery with captivated audiences, including her advice to always set and meet expectations and create a consistent customer experience across all touchpoints and channels. O’Connell also helps audiences identify their unique “make or break” characteristics, which moments they create with customers are the most memorable, and how to find and relive customer pain points. Clients leave with a solid understanding of where they are currently under-performing, meeting expectations, and exceeding, as well as how to improve where needed.

Before joining the National Center for the Middle Market, Stewart served as Chief Marketing and Knowledge Officer for international consulting firm Booz & Company (now called Strategy&), overseeing the firm’s intellectual agenda, major research projects, and strategy + business magazine. Prior to that, he was for six years the Editor and Managing Director of Harvard Business Review, leading it to multiple finalist nominations for a National Magazine Award. He earlier served as the editorial director of Business 2.0 magazine and as a member of the Board of Editors of Fortune magazine.

He is also the author of Intellectual Capital: The New Wealth of Organizations and The Wealth of Knowledge: Intellectual Capital and the Twenty-first Century Organization. He has contributed chapters to four other books and published articles in Harvard Business Review, strategy + business, Fortune, Business 2.0., Inc., Financial Times, The Hill, Industry Week, Ad Age, and elsewhere. A twelve-time participant in the World Economic Forum, he has delivered lectures and seminars across the U.S. and in more than two dozen countries worldwide.

Stewart is a summa cum laude graduate of Harvard College and holds an honorary Doctor of Science degree from Cass Business School, City University London.

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Location/Travels from: NY
$10,001 - $20,000*
US East
$10,001 - $20,000*
US West
$10,001 - $20,000*
$20,001 - $35,000*
$35,001 - $55,000*

* This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice.
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