Rishad Tobaccowala: The Importance of Future Competitive Advantage

Excerpts from Chairman of the Tobaccowala Foundation, Rishad Tobaccowala's, keynote at the USA Swimming Annual Convention can be viewed in this video. He explains the importance of future competitive advantage - not just an advantage today, but an advantage tomorrow. People, companies, and institutions that only have an advantage today, will not win in the future. 

Over his 37-year career, Tobaccowala has worked across almost every area of marketing and strategy including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing. Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Tobaccowala helped incubate.