Al Ries talks about Categories and Brands
Al shares his marketing knowledge about how we associate categories with brands.
Celebrated Marketing Strategist and Best-Selling Author
- Local: $20,001 - $35,000*
- US East: $20,001 - $35,000*
- US West: $20,001 - $35,000*
- Europe: $35,001 - $55,000*
- Asia: $35,001 - $55,000*
Al Ries, a celebrated marketing strategist, developed the concept of “positioning” – replacing a product and its function with a brand name. The best-selling author of 11 books, he uses his years of research to engage audiences in how to better their brands, and, with his daughter, Ries works to help companies market more successfully. Sales & Marketing Executives International gave him its Tops in Marketing Award and PR Week named him one of the “100 most influential PR people of the 20th century.” Ries addresses marketing strategy, branding, Internet branding, and positioning.