Celinda Lake: "Social Math"

In this video we see an excerpt of Celinda Lake's presentation at WSCADV's annual conference, talking about the type of statistics that are impactful and motivating for people. She begins by defining social math, a statistic so riveting that would capture people's attention. Social math is more likely to cause people to take action and create a social movement since it is very easy to comprehend the full meaning of these statistics or findings.

Celinda Lake is one of the Democratic Party’s leading political strategists, serving as tactician and senior advisor to the national party committees, dozens of Democratic incumbents, and challengers at all levels of the electoral process. Celinda and her firm are known for cutting-edge research on issues including the economy, health care, the environment and education, and have worked for a number of institutions including the Democratic National Committee (DNC), the Democratic Governor’s Association (DGA), The White House Project, AFL-CIO, SEIU, CWA, IAFF, Sierra Club, NARAL, Human Rights Campaign, EMILY’s List and the Kaiser Family Foundation. Her work has also taken her to advise fledgling democratic parties in several post-war Eastern European countries, including Bosnia, and South Africa. In 2008, Celinda worked as pollster for President Biden.