Clara Shih: It’s All About The Experience

In this video, CEO and Founder of advisor marketing cloud company Hearsay Social, Clara Shih, explains how insurance agents must be where the customer is, and that is on social, mobile and digital channels. She also explains that constant connection is key and that organizations are successful when they can mobilize around this idea.

Clara Shih, a pioneer in the social media industry, is the CEO and founder of Hearsay Social, a leading software company which develops social CRM applications to empower the world’s largest companies to build stronger customer relationships, grow revenue, and bolster their brands across social networks, including Facebook and Twitter, among other social media sites. Clara kicked off the social CRM movement in 2007 after developing the first social business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM. Faceconnector was the first business application on Facebook. Clara is credited for helping evolve thinking about Facebook from "just for fun" only to a serious platform with business potential.