Clara Shih: LinkedIn Agent of Change Series

Clara Shih: LinkedIn Agent of Change Series


In this video, Hearsay CEO and founder, Clara Shih, shares her perspective on where the financial services industry is headed in this thought-provoking interview, part of LinkedIn's Agents of Change series. Featured in this Agents of Change series is unique individuals who are catalysts for change in their respective financial sectors. 

Shih is the author of a New York Times-featured best-selling book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, about Facebook and Twitter for business, which has been featured in The New York Times, Fast Company, CRM Magazine, and is being used as a textbook at Harvard Business School. Her latest book, Social Business Imperative, the sequel to her first book, The Facebook Era, encourages companies to adapt to today's customer not only with new Twitter handles but with entirely new business models. The Facebook Era is a practical guide for executives and professionals who wish to understand social technologies like Facebook, MySpace, Twitter, and LinkedIn and how to take advantage of them for sales, marketing, and innovation. The book likens the "Facebook revolution" to the emergence of the internet in the 1990's. Shih says the internet revolution was marked by the World Wide Web of information and the power of linking content pages. Today, we are seeing the World Wide Web of people emerge across the social graph of sites like Facebook, LinkedIn, and other social sites. She predicts the business impact will be on the same scale as with the internet.'

CEO & Founder of Hearsay Labs, Social Networking Expert, Author of The Facebook Era, & Member of Starbucks Board of Directors

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Clara is the Founder and Executive Chair of Hearsay Corporation, which provides software to help companies securely manage and measure their presence across Facebook, Twitter, and other social media. In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM.