Clara Shih: The Social Media Imperative In Banking

Clara Shih: The Social Media Imperative In Banking


In this video, Clara Shih, the CEO and founder of Hearsay Social, a leading software company which develops social CRM applications, explained how social media channels must be integrated into growth strategies at The Financial Brand Forum. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world.

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CEO & Founder of Hearsay Labs, Social Networking Expert, Author of The Facebook Era, & Member of Starbucks Board of Directors

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Clara is CEO and Founder of Hearsay Corporation, which provides software to help companies securely manage and measure their presence across Facebook, Twitter, and other social media. In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM.