Clara Shih: The Social Media Imperative In Banking
In this video, Clara Shih, the CEO and founder of Hearsay Social, a leading software company which develops social CRM applications, explained how social media channels must be integrated into growth strategies at The Financial Brand Forum. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world.
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CEO & Founder of Hearsay Labs, Social Networking Expert, Author of The Facebook Era, & Member of Starbucks Board of Directors
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