Clara Shih: The Social Media Imperative In Banking

In this video, Clara Shih, CEO and Founder of Hearsay Social, tells attendees at The Financial Brand Forum 2016 how social media channels must be integrated into their growth strategies. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world. Every Spring, this annual conference arms financial marketers with the ideas, insights, tools and techniques they need to cultivate more consumer relationships.

Clara Shih is founder and board chair of global software company Hearsay Systems, technology investor, and member of the Starbucks board of directors. She serves as an advisor to companies on how to transform their customer engagement, operations, and business models for today's digital era. 

Named a Young Global Leader by the World Economic Forum, one of Fast Company’s “Most Influential People in Technology,” and both Fortune and Advertising Age’s “40 Under 40,” Clara developed the first social business app in 2007 and subsequently authored the bestselling book The Facebook Era. She has served in business and technical roles at Google, Microsoft and Salesforce.com.