Colin Coggins and Garrett Brown: The Unsold Mindset
description
In this video, sales mindset advisors, USC professors, and authors Colin Coggins and Garrett Brown reveal their unique "Unsold Mindset" approach to sales, leadership, and personal professional development - explaining that it's possible to be successful without becoming something you're not. With decades of experience as practitioners and sales leaders, they demonstrate how to be a revenue-forward organization by focusing on a culture of authenticity, social and self awareness, and purpose.
Colin and Garrett are helping organizations and individuals "unsell" themselves on what they think selling is supposed to be, and shift their mindset to sell successfully, no matter if they're selling ideas, themselves, goods, or services. On a mission to change the way the world thinks about sales, Colin and Garrett explain why being a good person and good sales person are not mutually exclusive and how the best salespeople – including those who don’t have sales in their title – can reframe their perceptions to become deeply engaged in and satisfied by their work.
Featuring
Colin Coggins & Garrett Brown
Sales Mindset Advisors, USC Adjunct Professors of Entrepreneurship, Authors, & Founding Partners of Agency18
Colin Coggins & Garrett Brown
Colin Coggins and Garrett Brown are on a mission to change the way not only salespeople, but also the world, think and feel about sales. They are the creators of “The Unsold Mindset,” a unique philosophy for growing sales and revenue that focuses on authenticity, emotional intelligence, personal development, and building positive, contagious cultures far beyond just the sales teams for success.