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Creating Demand by Exceeding Expectations


Ken Schmidt, former Harley Davidson Brand Strategist, discusses generating demand by exceeding expectations and creating a lifestyle experience.
Ken Schmidt, Business and Communication Strategist
Former Director of Communications at Harley-Davidson
  • Local: $10,001 - $20,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $20,001 - $35,000*
  • Asia: $35,001 - $55,000*
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Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.
Topics & Types
BrandingCustomer ExperienceLeadershipMarketingRetailSalesBusiness StrategyGrowthConsumer BehaviorDecision MakingTurnaroundCorporate CultureBusiness Leaders From Major Brands
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