Daniel Burrus: Hard and Soft Trends

Daniel Burrus, futurist, trends forecaster, and technology strategist talks about hard and soft trends in such an uncertain future. Looking at these technologies are what can give you that head start. These can get people technology they need before they even know they needed it. Burrus wants us to look at the future instead of focusing on the past.

Daniel Burrus is considered one of the world’s leading technology forecasters and strategists. He is also the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He offers a powerful, practical guidance for turning rapid technology-driven change into a competitive advantage.