description

Talks at Google welcomes Antoinette M. Clarke and Tricia Clarke-Stone, as they discuss their book "Double Down: Bet on Yourself and Succeed on Your Terms". Wait your turn. Pay your dues. Keep your head down. Don’t rock the boat. You’ve heard the status quo cliches from the suits above you, but Tricia and Antoinette Clarke aren’t buying any of it—and they never have. As first-generation Americans, best friends, black women, and as Elle Magazine called them, “power twins”, they wrote Double Down to democratize success for people who look like them. During their Talk they discuss how to turn fear into fuel, get ahead for who you are, not held back for who you aren’t and build a tight tribe of friends who will have your back. They share stories, strategies, tips and tactics on how to identify your unique superpowers, locate your white space (where superpowers meet opportunity), and play the long game by planning well, aiming high, and going far. The tools and tactics Tricia and Antoinette share in Double Down are the ones they used on their paths to Emmy awards and corner offices. Antoinette Clarke is a two-time Emmy award-winning television producer and the senior vice president of branded entertainment and media innovation at CBS. She has worked as a producer for the Tyra Banks Show, Rachel Ray, and The Nate Berkus Show. Tricia Clarke-Stone is an entrepreneur, innovative marketer, and former CEO of WP Narrative_, and award-winning creative and tech agency she co founded with Hip-Hop mogul Russell Simmons that was acquired by Hollywood producer Will Packer. Currently, Tricia consults Blue Chip Companies, entertainment brands, and innovative start-ups. Moderated by Stephanie LeBlanc. Get the book here:

Entrepreneur, Former CEO, Author, Award-winning Marketer

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: Please Inquire
  • Asia: Please Inquire

Tricia Clarke-Stone is an entrepreneur, multi-award winning innovative marketer, and revenue-producing executive who has spent the last two decades at the intersection of marketing, branding, tech, media, and entertainment. She has a proven track record of building brands and companies and driving tens of millions in revenue through innovation, technology, marketing, business strategy, IP/product development, and team leadership. Tricia is the former CEO of WP Narrative, an award-winning creative and tech agency she cofounded with hip hop mogul Russell Simmons, creating a new marketing agency model uniting code (tech) and culture to power a brand’s purpose and experience. The agency was acquired by Hollywood producer Will Packer in 2017. Currently, Tricia continues to advise the WP Narrative team in addition to consulting blue chip companies, entertainment brands, and innovative startups. Known for being a boundary-pusher with a uniquely attuned business and creative mind, Tricia redefined the status quo with a mandate to future-proof brands, drive innovation, create transformative IP, develop products and game-changing marketing strategies for startups and some of the world’s most iconic brands. The results have been a series of “firsts,” technology patents, and groundbreaking campaigns that have garnered buzz and awards, including SXSW, Cannes Lions, the ONE Show, Clios, D&AD, Shortys, and the Webby’s.

Author, two-time Emmy Award-winning television producer and the SVP of Branded Entertainment and Media Innovation at ViacomCBS

Fees
  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: Please Inquire
  • Asia: Please Inquire

Antoinette Clarke is an author, two-time Emmy Award-winning television producer and the SVP of Branded Entertainment and Media Innovation at ViacomCBS. She is responsible for ideation, pitching, selling, negotiating, developing and activating strategic branded content and advertiser partnerships across multiple platforms for the CBS Daytime slate of shows and specials. In the previous decade, Antoinette worked as a supervising producer/producer for a variety of award-winning talk shows with hosts Montel Williams, Tyra Banks, Rachael Ray, and Nate Berkus. Throughout her career, Antoinette's contribution to producing hundreds of lifestyle-based shows including social experiments, celebrity interviews, home and personal makeovers, holiday Extravaganzas, and tentpole events have led to some of the highest rated episodes on daytime television. Years prior, she worked as the Director of Broadcast Sales Integration for Martha Stewart, where she collaborated with marketing and production teams, executed creative concepts and managed integration sales activities.