Elena Corchero: Giving Meaning to Consumption

Elena Corchero: Giving Meaning to Consumption


Elena Corchero is a technology artisan, specialised in smart materials and wearables. Her work has earned many international awards, exhibitions and publications. She is a former MIT Media Lab Europe researcher and an alumni of MA Textile Futures from Central Saint Martins in London. She believes in a world where technology should bring back the values which were ironically lost through industrialisation: from reviving craft, to contributing to protecting our ethics and the environment. She argues that we should give meaning to the products we consume if we wish to create a sustainable world by bridging the gap between consumers and producers, and this should be easier than ever given the current state of our technological advances. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Director of Emerging Technology at News Corporation

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Elena Corchero’s approach to innovation is allowing brands to better engage with the growing segment of smart and responsible consumers as well as generating award winning experiences through product development. Elena is the Founder & CEO of Room One - a Design & Technology Lab merging AI, IoT, VR under one room to explore what it means to be human. She has worked on projects with Ericsson, Unilever, Tate Modern and more. As the founder and director of Lost Values Elena has developed unique problem solving tools and workshops that focus on strengthening the emotional value and bond we experience with the products we consume and the people we share moments with.