Alex Hunter: Former Head of Online Marketing for Virgin Group | LAI

What brands do you love? Alex Hunter, former Head of Online Marketing for Virgin Group, shares how businesses should build their brand in today’s crowded marketplace and why providing a product or service isn’t enough.

We’ve all seen the Coke vs Pepsi challenge and most of us have an emotional preference to one over the other. Hunter explains the psychology behind our choices. He is a highly regarded public speaker on marketing, business strategy, and customer experience in the information age.

On stage, Hunter shares numerous examples of how to foster an emotional connection with your customers and why the small stuff matters!  Gone are the days of telemarketing calls where sales people address you by name to gain your trust and in are the days of flight attendants offering a glass of champagne while using your fist name to gain your loyalty. Thank you, Virgin America!

Jump into the exciting new world of marketing and discover how to think about fostering an emotional connection with your customers. To read more about marketing speaker, Alex Hunter’s work you can visit his speaker page or contact us at Leading Authorities by phone, chat or e-mail. We look forward to connecting.