Grant Leboff: How Marketing Works Today
description
Grant Leboff discusses that, before the internet, we were information starved. This allowed 'old' marketing techniques such as direct mails, telephone calls and advertising messages to be effective. However, now that we have access to the internet 24 hours a week and 7 days a week, these no longer work.
'New' marketing is creating new value for your customers by letting them initiate the journey and allowing them the way you communicate to be really effective.
Grant Leboff is one of the U.K's leading Sales and Marketing experts. Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web.
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Featuring
Grant Leboff
Expert on Business & Communications Strategy
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Grant Leboff
Grant Leboff’ is a thought leader on business strategy, best-selling author and successful businessman. Through his portal, stickymarketing.com he produces a wealth of resources and information on effective Sales and Marketing for business in an ever changing business environment. His main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving world wide web. He provides businesses with new sales and marketing strategies to achieve success in this new environment. Grant is able to guarantee that your audience will not have heard his material before and answers the question: "What should I be thinking about in two years and what should I ignore?" He is also a successful businessperson in his own right, so his talks are based on experience, not theory. Indeed , he is so much at the forefront of digital marketing technology that he is frequently engaged by Silicon Valley firms to test their technology prior to launch.