Greg Wasson: Walgreens creates digital retail experiences for everyone

At Shop.org's Annual Summit in Chicago, Walgreens President and CEO Greg Wasson explains why a thoughtful, deliberate digital strategy helps omnichannel retail companies serve diverse audiences. Wasson also shares that most people believe that digital and online customers are mostly early adopters or digital-savvy younger folks. However, that's not what we're seeing. The median mobile customer is a 45 year old woman. The median desktop customer is a 52 year old woman. Walgreen customers are fact leading the digital and mobile revolution. 

Greg Wasson is the former President and CEO of Walgreens, the largest drugstore chain in the U.S. He took the reigns during a historic economic downturn and while our country’s healthcare system was in the midst of large-scale reforms. He transformed an iconic company and helped change an entire industry for generations to come, ensuring that Walgreens would play a much larger role in the delivery of healthcare in the United States. Today, Wasson is co-founder of Wasson Enterprise, an investment firm that specializes in healthcare, technology, and innovative consumer and shopping solutions. Additionally, Greg co-founded CoolerScreens, an innovative in-store digital marketing and merchandising platform transforming retail point of sale media.