Howard Behar on People
description
Featuring
Howard Behar
Former President of Starbucks North America and Starbucks International
Fees
- Local: $10,001 - $20,000*
- US East: $10,001 - $20,000*
- US West: $10,001 - $20,000*
- Europe: $20,001 - $35,000*
- Asia: $20,001 - $35,000*
Howard Behar
Howard Behar is the former president of Starbucks North America and Starbucks International. He grew the retail business from 28 stores to more than 400 by the time he was named president of Starbucks Coffee International in 1995. Under his leadership, Starbucks opened its first location in Tokyo in 1996 and introduced the Starbucks brand across Asia and the United Kingdom. He also wrote the book "It's Not About the Coffee" that describes his leadership principles.