Michael Treacy on Innovation in Business

In this video, best-selling author, Michael Treacy addresses the need for business leaders to seek innovative solutions in their markets. He believes that innovation is a fuel for growth and looks at how to create a dynamic, evolving, ever-adjusting approach to growth. The answer it turns out is through innovation. What firms need to do is innovate in two areas - innovate in how they are going to market and innovate in the quality and capability of the offer that they put in the marketplace. 

Michael Treacy is the President and founder of Treacy & Company. He brings over 30 years of experience helping companies achieve market leadership. Mr. Treacy’s ideas about customer value propositions and growth disciplines have been used by companies across the globe to reshape strategies, bolster competitive positions and dramatically improve top and bottom line performances.