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Jane Buckingham: What Gen Y Wants From Your Brand

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Jane Buckingham describes how to market to those of Generation Y and what kinds of marketing resonate with them.
Founder, Youth Intelligence
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Jane Buckingham is the founder of Youth Intelligence and an expert on marketing to people of different generations. Buckingham's work is based on personal observations and survey data. She has written on subjects including parenting tips in The Modern Girls Guide to Life series, and predictions about the future for businesses in What's Next.
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Generations & DemographicsMarketingFemale Speakers
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