Jeff Kreisler: Fundamental Principles of Behavioral Economics

In this short clip from a keynote address on behavioral economics, Jeff Kreisler, explains the fundamentals of behavioral science applied to the business realm. Jeff is just a typical Princeton educated lawyer turned award-winning comedian, best-selling author and champion for behavioral economics. His second book – Dollars And Sense: How We Misthink Money and How To Spend Smarter – was co-authored with Dan Ariely and is available in over 20 countries. It was dubbed Best Business Book of the Year by Business Insider, Audible, and the Washington Post ("A brilliant and accessible look at behavioral economics").

Jeff is also Editor-in-Chief of PeopleScience.com, a new thought-leadership platform for applying behavioral science to the modern marketplace. He won the Bill Hicks Spirit Award for Thought Provoking Comedy, writes for celebrities, politicians and CEOs, has appeared on all the TV news channel and has toured most of the known planet. Jeff uses behavioral science, real life and humor to understand, explain and change the world. The New York Times calls him “Delectable,” Yum! Brands says, “A terrific keynote!” and his kids still think he’s “cool.” His first book was the satire Get Rich Cheating.