Jeff Kreisler: Fundamental Principles of Behavioral Economics

Jeff Kreisler: Fundamental Principles of Behavioral Economics


In this short clip from a keynote address on behavioral economics, Jeff Kreisler, explains the fundamentals of behavioral science applied to the business realm. Jeff is just a typical Princeton educated lawyer turned award-winning comedian, best-selling author and champion for behavioral economics. His second book – Dollars And Sense: How We Misthink Money and How To Spend Smarter – was co-authored with Dan Ariely and is available in over 20 countries. It was dubbed Best Business Book of the Year by Business Insider, Audible, and the Washington Post ("A brilliant and accessible look at behavioral economics").

Jeff is also Editor-in-Chief of, a new thought-leadership platform for applying behavioral science to the modern marketplace. He won the Bill Hicks Spirit Award for Thought Provoking Comedy, writes for celebrities, politicians and CEOs, has appeared on all the TV news channel and has toured most of the known planet. Jeff uses behavioral science, real life and humor to understand, explain and change the world. The New York Times calls him “Delectable,” Yum! Brands says, “A terrific keynote!” and his kids still think he’s “cool.” His first book was the satire Get Rich Cheating.

Behavioral Economics Expert, Author, & Former Stand-up Comedian

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Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money have been featured by TEDx, MSNBC, CNN, SiriusXM, and more. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post. It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands. Jeff is currently the Head of Behavioral Science at JP Morgan Chase, where he is leading financial decision-making thought leadership and innovation efforts.