Jeffrey Hayzlett: Running The Gauntlet

In this video, business change agent and marketing expert, Jeffrey Hayzlett, discusses the importance of driving change and progress in an organization- you must adapt, change, or die. To accomplish this, he recommends using three simple steps - find leaders, take risks, and make and keep promises.

Jeffrey Hayzlett has been called the “Celebrity CMO” by Forbes magazine and the “Chuck Norris of marketing” by bloggers. As a best-selling author, business change agent and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the chief marketing officer of Kodak with some of the most innovative approaches to marketing.

Mr. Hayzlett is the author of the best-selling books, Running the Gauntlet and The Mirror Test, which is named to Inc. Magazine’s 2010 Best Business Books list. He speaks frequently all over the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. Hayzlett is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, MSNBC’s Your Business, and NBC’s Celebrity Apprentice with Donald Trump. He’s also been recognized as one of the Top 10 C-Suite Twitters.