Joseph Pine: The Experience Economy
In this view, we can view a presentation segment from noted international management advisor, Joseph Pine II, author of the best-selling book The Experience Economy. Pine discusses the staging of experiences and highlights several exemplar companies making their way up the "progression of economic value."
B. Joseph Pine II is an internationally-acclaimed author, speaker, and management advisor to numerous Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
In 1999, Pine and his partner, James H. Gilmore, wrote the best-selling book, The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences—memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011, The Experience Economy came out for the first time in paperback as an updated edition with new ideas, new frameworks, and many, many new exemplars.
Expert On Experience Staging & Mass Customization
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A creative mind dedicated to helping businesses develop new ways to deliver customer values, Joseph Pine is the co-author of numerous books including The Experience Economy. Pine is a marketing expert who illustrates the importance of creating unique interactions and experiences for consumers in order to drive revenue and growth. He consults with numerous Fortune 500 companies and start-ups around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. In his speaking and teaching activities, Pine has addressed both the World Economic Forum and TED and has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam.