Julie Aigner Clark - You Are the Best Medicine

Julie Aigner Clark - You Are the Best Medicine


In this video, Julie Aigner Clark, a former English and art teacher from Detroit, shares how she started The Baby Einstein Company in her basement. Five years, 30 children's books, 10 videos, and six music albums later, she sold Baby Einstein to Disney for an undisclosed sum. She recently authored You Are the Best Medicine after being diagnosed with breast cancer. 

Touted by the likes of Time Magazine as the country’s first ‘mompreneur,’ Julie Clark left teaching to be a stay-at-home mom and ended up creating one of the biggest baby brands in the world: Baby Einstein. Her desire to expose very young children to positive, enriching content launched an entirely new industry in children’s entertainment, and she did it all from her home – before selling her company to Disney. In the five years that Julie owned Baby Einstein, company sales grew to over $25M in revenue. Now a self-proclaimed serial entrepreneur, Julie has founded several other businesses and non-profits, including The Safe Side, MommyMade.com, CancerAssassin, and her most recent start-up, weeSchool.

Founder of The Baby Einstein Company

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Julie Aigner Clark is a full-time mom and former teacher, best known for founding the Baby Einstein Company, a start-up business that was born in her basement and became an internationally acclaimed, multimillion-dollar company in less than five years. Credited with creating an entirely new industry, she brought the arts to babies and toddlers in child-friendly ways that exposed an entire generation to classical music, art, and poetry. Her story of tenacity, unique marketing, and smart brand strategy is compelling and rich.